Our Story
Created by Northern Italian born Fabrizio Cercatore, Passione Brands combines deeply rooted Italian culinary traditions with California logic and fresh local organic ingredients. True to authentic Italian culture, Passione invites a modern audience to celebrate food as more than nourishment but as life itself. Art is the creative expression of life and Passione is where flour becomes art.
The products we create are meticulous and innovative. Based in Berkeley, California, Passione Brands features a range of high quality Pizza Dough, Flour, Pasta and Gelato for individual home chefs, retailers and restaurants.
Our products can be tasted at our Emporios in Berkeley and Sacramento, purchased at various stores, and online on Amazon.
““Good food is a way of life in Italy, we bring this tradition with our brands in the U.S.””
Here at Passione Brands, we provide homechef, distributors, restaurants, and Italian foodies alike with the highest quality of Pizza Dough, Flour, Pasta, and Gelato.
From traditional flavors to modern twists, our products are sure to satisfy any palette. Our commitment to quality and freshness is unmatched, and our customer service is second to none. We strive to provide our customers with the best experience possible.
If you're looking for the best Italian Pizza Dough, Flour, Pasta and Gelato around, look no further.
Italian-born Chef Master Pizzaiolo Fabrizio Cercatore moved to California in 2009, leaving his beloved sister Ele and their family restaurant, La Tavernetta, in Cinque Terre to pursue his Italian American dream and share his passion for Italian cuisine. His impressive entrepreneurship journey and delectable Italian pizza & cuisine have been featured in various news outlets, such as Food and Beverage Magazine, Pizza today, Afar, and SF Eater.
In 2012, Fabrizio founded Passione Brands with the spirit of combining the highest quality of United States grown artisan flours and grains, locally sourced products, and the culinary traditions of Italy.